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NEC Electronics Introduces EMMA Mobile™ EV SoCs for Full HD Portable Audio-Visual Devices

Enabling 3D Graphics Processing for Portable Multimedia Devices Using NEC Electronics' Lower Power Technology


KAWASAKI, Japan, DÜESSELDORF, Germany, SANTA CLARA, Calif. (U.S.A.), February 8, 2010
EMMA Mobile EV

NEC Electronics (TSE:6723) today announced the availability of new system-on-chips (SoCs) in the EMMA Mobile™ series. EMMA Mobile /EV is capable of processing high-definition (HD) content and 3D graphics with very low power consumption.
The new EMMA Mobile/EV SoCs, optimized for the portable device market including portable multi-media players and mobile tablets, integrate ARM's high-end Cortex™-A9 CPU core and a high-performance HD-capable audio-visual (A/V) engine for decoding a multitude of digital video and audio formats. Two versions of the device are available: EMMA Mobile/EV1 with one embedded Cortex-A9 CPU core and EMMA Mobile/EV2 with two embedded Cortex-A9 CPU cores.
According to Techno Systems Research 2009, the global market for portable multimedia devices has grown to 250 million units in 2010, and is expected to increase continuously as evidenced by the variety of portable devices recently released to the market. In addition, embedded systems are becoming multi-functional with high-performance and the mobile market is expected to evolve into a market of multimedia data processors with higher performance.
As part of its core business, NEC Electronics has been actively expanding its portable device lineup. In November 2008, the company introduced the EMMA Mobile 1 SoC as part of its well-received mobile multimedia processor product line. The company added to the lineup of its EMMA Mobile 1 series with the EMMA Mobile 1-D product, and also expanded collaboration with Wind River and developed a Linux-based Software Development Kit (SDK) for the market of portable devices.

The new EMMA Mobile/EV SoCs offer the following features:


  • (1) Capable of HD format decoding in various formats
    Through a dedicated A/V engine, EMMA Mobile/EV can decode H.264, MPEG2, MPEG4, VC-1 content up to Full-HD (1920 × 1080 pixels) on portable devices.
  • (2) Incorporates built-in advanced interface with 3D graphics engine
    The EMMA Mobile/EV2 chip integrates a high-performance POWERVR™ SGX™ 3D graphics core from Imagination Technologies Ltd., realizing 3D processing at 14.7 megapolygons per second and pixel-filtrate performance of 500 megapixels per second sustained under realistic operating conditions. This feature brings advanced effects that enable more realistic and compelling images to be created.
  • (3) Reduced power consumption when playing back multi-media data
    The new products incorporate various technologies such as automatic clock control, on-chip power-switch and quick-recovery (Note 1). Using those features, EMMA Mobile/EV is reducing power consumption by up to 30 percent compared to EMMA Mobile 1, thereby contributing to longer battery life.
  • (4) Supports mobile DDR and DDR2 memory
    The new products support mobile DDR and DDR2 as the main memory. System designers can choose either mobile DDR with low power consumption, or apply DDR2 to develop non-portable devices at low cost.

NEC Electronics considers EMMA Mobile/EV as a strategic product in the field of portable audio-visual devices and plans to market it actively.

Please refer to the separate sheet for the main specifications of EMMA Mobile/EV.

Pricing and Availability
Samples of the new EMMA Mobile/EV chips are scheduled to be available in July 2010, with pricing at US$50 per unit. Mass production is scheduled for December 2010 and expected to reach one million units per month by 2011. More information about NEC Electronics' EMMA Mobile series can be found at http://www.necel.com/mobile/en/emma_mobile/index.html.
(Pricing and availability are subject to change without notice.)

Exhibition at MWC
NEC Electronics plans to exhibit EMMA Mobile EV chips in NEC's booth (Hall 8, Stand 8A125) at the Mobile World Congress 2010 (MWC 2010) to be held in Barcelona, Spain from February 15-18, 2010.


(Note 1)
Automatic clock control: Technology that supplies the most suitable frequency clock to only the operating blocks.
On-chip power switch technology: Technology that divides several power blocks in a chip and controls the power supplying by control switch.
Quick recovery technology: Technology that enables speedy, continuous processing by restoring the pre-powered-off condition.
(Remarks)
Cortex is a trademark of ARM Limited. EMMA Mobile is a trademark or registered trademark of NEC Electronics Corporation in Japan, Germany, United States of America, and other countries. Other names of products and services mentioned in this text are the trademarks or registered trademarks of their respective owners.

About NEC Electronics

NEC Electronics Corporation (TSE: 6723) specializes in semiconductor products encompassing advanced technology solutions for the high-end computing and broadband networking markets; system solutions for the mobile handset, PC peripheral, automotive and digital consumer markets; and multi-market solutions for a wide range of customer applications. NEC Electronics Corporation has subsidiaries worldwide including NEC Electronics America, Inc. and NEC Electronics (Europe) GmbH. More information about NEC Electronics worldwide can be found at www.necel.com.



Information in the press releases, including product prices and specifications is current on the date of the press announcement, but is subject to change without prior notice.